The economy may be in crisis, but a crisis is a terrible thing to waste. This panel will explore whether or not entertainment industry deals are being executed in the current environment and how they operate compared to deals in recent years. New opportunities exist for dealmakers and this panel will examine creative ways to foster profitable partnerships when the chips are down. What happens when the recent private-equity backed deals start to unravel? Does partnering with a major corporation such as Walmart or Target succeed at boosting a band's record sales among Middle Americas, and does it affect the band's artistic credibility? Can current efforts to lower concert ticket prices and proposed anti-scalping legislation make concert attendance feasible for Americans with the lowest disposable income in years? This panel will explore the issues facing dealmakers in the entertainment industry in the current economic crisis and discuss ways to turn the recession's limited resources into unique growth strategies.
