The modern day musician has a full plate. On top of the pressures of making and performing great music, one must also wear other hats including those of a marketing director, radio promoter, agent, lawyer, and publicist, but most importantly: the hat of a business owner. In a fluctuating market, with consistently evolving sales strategies, technology and elusive legal issues, how does one sustain their career's momentum and manage it all while leveraging their creativity as an artist?
