Is Big Brother really that bad? Online platforms can be used to collect vast amounts of information about who's listening, watching or interacting. We can learn about their tastes, their buying behavior, their Internet browsing behavior and their opinions, and that's just scratching the surface. Research shows that consumers respond well to technology that delivers products that meet their needs and desires - including entertainment. Google bots are already scanning your Gmail to suggest advertisements based on your email content, but there seems to be a fine line between what's helpful and creepy. Consumers remain wary about the intrusion of technology on their privacy while using the internet. There are important precautions one can take to prevent unwanted disclosure of private information online. This panel will discuss the various privacy rules and regulations that apply to how companies collect and treat information about consumers and what additional regulations we may see in the near future.
